In 2023, Pro Towels, in partnership with Web Services Pros, launched their PromoStandards Catalog Integration, a milestone celebrated at the PPAI Show in Las Vegas. The partnership has since flourished, introducing PromoStandards endpoints, including Product Data 2.0.0, Inventory 2.0.0, Product Pricing and Configuration 1.0.0, and Media Content 1.1.0, seamlessly integrated into platforms such as SAGE and Distributor Central / Order My Gear.