The task force, inspired by the 2023 PromoStandards Hack-A-Thon, began in January. It includes industry experts Jon Norris, Amy Rabideau, Mehmet Buber, Gulcan Percin, Robert Guler, Erin Winterland, Kate Alavez, and Marisela Larios. Together, they aim to develop cutting-edge solutions that streamline processes, enhance productivity, and deliver superior results for clients.